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A GREAT OFFER TO THE WINERIES TO START AGAIN

Subscriptions are open to the guide Zhong Can Yi Jiu edition 2021 which will be released in February 2021, on the eve of the Chinese New Year.

The wines of the wineries that will join to the 2021 edition by June 15, 2020 will go immediately (and for free) in the current online edition and will also be part of the printed guide of 2020, of which the publication has been postponed to next August. For the presentation click here

 JOIN NOW AS A WINERY

An exceptional opportunity for Italian wineries, importers and distributors to be part of an unprecedented Italian wine marketing project. “Chinese Cuisines meet Italian Wines” (中餐意酒) is the only guide, printed and online, to the pairing of Italian wines to the cuisine of talented Chinese chefs.

The guide (in Chinese and English) is a perfect tool for the promotion of Italian wines in the markets of China, Hong Kong, Singapore, Macau, and Taiwan, as well as the rest of the world: quality Chinese restaurants have a significant presence in all the major cities of the world.

Do not hesitate to contact us should you need any further information: [email protected]

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FROM ZHONG CAN YI JIU: RED-BRAISED PORK WITH TOFU SKIN WITH “RABAJÀ” BARBARESCO DOCG BY GIUSEPPE CORTESE

The long concoction of the belly, its fat and the sugar added, soften the umami of ingredients such as soy sauces and Xiaoshing wine. The soft tannins of the well balanced Rabaja, its moderate acidity and over all the fruit (dried red berries) are good matches for the dish. The wine doesn’t taste saggy and offers a refreshing sensation after each bite of pork and tofu skin. Its reasonable sweetness and the slight heat proof to be a further good complement of the dish.

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SALES OF WINE IN WUHAN: VERY SLOW RECOVERY

Sales of wine in Wuhan, the capital of Hubei province, where the covid-19 pandemic started in China, look still very gloomy. 葡萄酒第一新媒体 (New Media for wine) interviewed wine and spirits merchants who reported a very limited recovery of sales, between the 10 and 20%. Despite the lockdown in Wuhan (population over 11 million) ended on April 8 they have still stock went unsold during the Chinese New Year. Merchants don’t expect any improvement before next September

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DIRECT WINE EXPORT TO 105 CHINESE CITIES WITH CROSS-BORDER E-COMMERCE: XIAMEN GETS ITS FIRST SHIPMENT

Good news from cross-border e-commerce trading for fine wine in China. A first lot of premium fine wines imported under this trading arrangement scheme has reached Xiamen, in the south-eastern province of Fujian. The cross-border e-commerce is a pilot program of the Chinese Government to allow Chinese consumers to buy online directly from overseas merchants.

International brands’ merchandise (including wine) is shipped to bonded warehouses, where is not subject to normal import duties or rules for quarantine and quality checks. Under normal trading, the wines imported by Xiamen would have been subject to 46.9% of taxes, instead of the 21% they paid.

China introduced cross-border e-commerce trading a few years ago but recently has almost double the number of cities in the pilot zones, bringing it to 105, as it seeks to reshape an export sector ravaged by the coronavirus outbreak and in another effort to boost imports and promote consumption. Among the cities, together with Xiamen, there are Beijing, Tianjin, Shanghai, Dalian, Nanjing, Hangzhou, Ningbo, Xiamen, Qingdao, Wuhan, Changsha, Guangzhou, Shenzhen, Chongqing, Chengdu, Guiyang, Kunming and Xi’an.

Recently both the individual per order limit and the annual spend limit have been increased: the first to RMB 5000 (US$700) and the latter to RMB 26,000 (US$3650).

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LI JUNHUA: ITALY AND CHINA STRENGTHENED THEIR TIES THANKS TO THE “BELT AND ROAD” AND DESPITE COVID-19

“Facing this unprecedented pandemic, the people of our two countries (Italy and China) have shown the determination of supporting each other and to face difficulties together”, said Li Junhua, the Chinese Ambassador in Italy in an interview with Cina in Italia. “The connection between people, the closeness of hearts, and the cultural respect are the fundamental basis for the development of cooperation”, he added. Our program Zhong can yi jiu is based exactly on the spirit of the Ambassador statement. In the same interview Mr. Li Junhua has stressed how the commercial interchange between china and the Belt & Road (BIR) countries has reached 2,670 billion of renminbi with an encouraging growth of 0,9%, given the international situation. According to him the BIR has neared china and Italy in terms of investments: “Italy has issued for the first time Panda Bond, has been part of the China International Import Expo and achieved important results. Just recently our two countries have signed an agreement on the export of Italian beef and rice to China and Chinese companies have invested in the Italian Motor Valley”.

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DROP OF WINE SALES IN CHINA ONLY TEMPORARY, ACCORDING TO EXPERTS

Experts and merchants expect that sales of wine in China in 2020 will drop up to 40% as a consequence of the covid-19 lockdowns and the market will lose at least the 30% of its value. However they also presume that it will be only a temporary situation and the recovery should happen in a relative short time. This is the outcome of some interviews published by Wine Intelligence (https://www.wineintelligence.com/covid-19-impact/), as an anticipation of their “China Covid-19 Impact Report” to be released at the end of May, which will detail how consumers’ social, shopping, drinking and wine habits have been impacted. 

The lockdown has hit one of the most relevant generators of wine sales: social gatherings. “As wine for Chinese consumers is often associated with food and Chinese food culture is mainly based on gathering, wine sales are often closely related to gathering and dining with others” said for example Mr Zhang, a wine distributor / Retailer from Xi’an. 

In regards to the future Professor Ma from the College of Horticulture of China Agricultural University in Beijing answering to Wine Intelligence questions has been very realistic: “… it’s difficult to say what will happen with China’s GDP growth this year as well. With incomes being cut and the economic outlook looking grim, many trade members wonder if many consumers will resume their previous wine consumption pattern”. Actually, for the first time since 1990 the Chinese government has not indicate a GDP target, as announced by Premier Li Keqiang in last country’s annual Parliament meeting (May 22). Professor Ma thinks that there have definitely been already significant changes in consumption patterns but he is convinced that they are just temporary: “Chinese people love these social occasions, meaning eventually, as the situation gets better, consumers will start dining out again with friends and family. So yes, there’s been some changes, but I wouldn’t say the drop is permanent”. 

Both Mr. Zhang and Professor Ma believe that the lockdown has brought already some positive developments. “For example, people who normally don’t do online shopping have turned to shopping online” (Mr. Zhang). “Some trade fairs (including the famous Canton Fair of June, ndr), tastings and wine classes are now taking place online. This may convert into more online sales than before… Another positive development is that we see wine promotions on more online platforms. Besides the traditional WeChat channel, I now see promotions on popular video platforms such as TikTok and Kwaishou. We may see wine promotions on less conventional platforms bringing in new wine consumers” (Professor Ma)